Tuesday, September 24, 2013

How to Demo Larry's Sauces in Your Store and Boost Sales

Offering samples is the best way to get your customers to buy Larry's Ranchero, Mole and Chipotle sauces. I've done demos in Whole Foods, Fairway Markets, ShopRite, food coops, farmer's markets and more for three years and I know, when people taste Larry's Sauces they buy them.

I wish I could do demos everywhere, but in the meantime, here's how I do it.

Chipotle Bean -- drain one 15 ounce can of pinto, black or red beans and add them to the slow cooker. Pour one jar of Larry's Chipotle Sauce in the pot and heat until bubbling. Keep warm.

Chicken Mole -- brown 1/3 pound of chicken or turkey in a teaspoon of vegetable oil, add one jar of Larry's Mole, cook until chicken is thoroughly cooked and the sauce is hot.

Tailgate Black Bean Chili - brown 1/3 pound ground meat or turkey in 1 teaspoon vegetable oil, add one drained can of black or pinto beans and one jar of Larry's Ranchero Sauce. Cook until the meat is done and the sauce is hot. Keep warm.

Heat the beans and sauce or ground meat and in a small slow cooker, keep it warm, and serve a small spoonful of sauce on a tortilla chip. Larry's Sauces are vegan and I always like to keep one of my samples vegan.

There are plenty of other recipes for vegetarian and meat-based dishes on Larry's Website.

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